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Our story

Distinction in Detail

We established our home in Plymouth, on the edge of the English Channel, in 1965. Today, a highly skilled team of over 2,700 people come together at our shipyards to create something remarkable. 

From designers to engineers, from carpenters to metalworkers, each of them possesses a mastery of their individual craft. And each one is completely focused on the details for which they are responsible.

By crafting every detail, we can perfect every detail. So you can enjoy the perfect experience.

A voyage of discovery

Explore our extensive range, with five classes of yachts each designed to deliver unforgettable experiences. Whether you’re looking for exceptional spaciousness, refined design, sociable layouts, sleek style or sheer exhilaration, you’ll find a yacht that’s perfect for you.

Explore the range

Explore our extensive range, with five classes of yachts each designed to deliver unforgettable experiences. Whether you’re looking for exceptional spaciousness, refined design, sociable layouts, sleek style or sheer exhilaration, you’ll find a yacht that’s perfect for you.

Explore the range
Princess through the decades

In 1965, in a rented shed in Plymouth across the water from our current Newport Street site, we built our first boat.

Since then, we’ve built and shipped tens of thousands of yachts across the globe.

Explore our story, decade by decade.

    • Where it all began

      In 1963, three friends decided to set up a boat charter business, which they named Marine Projects (Plymouth) Ltd. Cliff Viney, a former merchant navy engineer, along with David King and Brian Phillips, both serving officers in the Royal Navy, purchased a Senior 31 hull and deck moulding to fit out from a rented shed in Newport Street, Plymouth.

    • King and Phillips left the Navy to join Viney full-time at Newport Street. As the ‘Project 31’ fit out neared completion, the partners turned their attention to securing charters for the upcoming season – but found it difficult to secure deposits. So they decided to sell the boat instead.

    • Project 31 sold quickly for £3,400, and the trio realised there was an untapped market for boat sales. So they decided to continue their venture as boatbuilders instead. Between 1966 and 1969, they produced and sold over 150 Project 31 yachts, with a second model, the Pilgrim 30, introduced in 1968.

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    1960s
    • High demand led to the expansion of the facilities, and our first venture into GRP moulding. The result was the Princess 32, the first yacht to bear the Princess name, which was unveiled at the 1970 London Boat Show to great acclaim.

    • Following strong interest, the decision was taken to sell the Princess 32 through the trade, and a network of home and overseas distributors was established. The 32 went on to become one of the most successful models in our history, with more than 1,200 yachts sold over the course of her decade-long production run.

    • However, the decade was not without its challenges – the oil crisis of 1973 threatened sales. So we decided to diversify, and entered into a partnership with A.H. Moody and Sons to produce sailing yachts. The partnership went on to cover 30 years, 40 models and the sale of over 4,000 yachts.

      Meanwhile, the introduction of new motor yachts also continued. Designer John Bennett created the Princess 37 – a flybridge yacht that would inspire the iconic Princess flybridge range. More models followed, and the expanding range led to the acquisition of our third premises at Lee Mill.

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    1970s
    • In 1980, naval architect Bernard Olesinski was invited to design a new Princess yacht to meet the demand for larger and faster craft. The result was the Princess 30DS, the yacht that established the design language for Princess yachts for the decade. Over 500 were sold.

      The second design from Olesinski was the Princess 45, the UK’s largest production motor yacht at the time. Launched in 1981, it established the company in new global markets – and in 1988, we were awarded the Queen’s Award for Export as a result.

    • In 1983, Olesinski designed our first sports yacht, created specifically for the Mediterranean market. The 286 Riviera proved almost as popular as the 30DS, with a further six Riviera models following throughout the 80s and 90s.

      By the end of the 1980s, our fourth Plymouth site, a 4,200 m2 manufacturing facility, had opened at Langage. And our design relationship with Olesinski was firmly established – a relationship that lasts to this day.

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    1980s
    • New model launches ramped up in the 1990s, with nearly 40 new models coming to market over the course of the decade.

    • Some of the most notable launches included: the 1990 Princess 65, Britain’s largest production yacht at the time; the first V Class yachts, Princess V39 and V52; the first Princess Meter yacht, the Princess 20 Meter; and the first electronic diesel engine yacht in Europe, the Princess 52.

    • This growth led to the acquisition of our fifth premises in Plymouth, a 30,000 m2 site at Coypool. We also expanded our facilities at Langage and opened a new purpose-built headquarters at our Newport Street site.

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    1990s
    • With the Princess name now synonymous with the brand, Marine Projects became Princess Yachts International in 2001.

      The iconic Princess 42 was launched in 2003, setting the benchmark for the entry-level modern flybridge yacht. At the other end of the scale, the design team were pushing the boundaries with the introduction of a new flagship model, the Princess 95, launched in 2007 – followed by the V85 in 2008. And the development of our M Class superyachts began.

      In preparation for superyacht production, we acquired our sixth site at South Yard, part of Plymouth’s historic dockyards.

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    2000s
    • The 2010s marked another landmark era for Princess: we launched both the largest vessel we’ve ever built, the Princess 40M, and the fastest, the Princess R35.

       

    • In 2010, we became the first major European yacht manufacturer to be awarded ISO 14001 in recognition of our achievements in reducing our impact on the environment.

      We were also the first significant British boat manufacturer to achieve the RINA Green Plus (Y) notation for our entire range of V Class and Flybridge yachts up to 24m. 

      And in 2016, we started working with the Marine Conservation Society to support protection of marine environments and sea life for future genrations – a partnership that continues to this day.

    • In 2015, we celebrated 50 years at the forefront of motor yacht manufacture. To mark the occasion, we restored an original Project 31 under the codename Project31@50, bringing back some of the original team from the 1960s as advisors.

      The restored yacht was later named M/Y Charlotte by a public vote on social media, and made her debut at the Cannes Yachting Festival, alongside the global launch of the Princess 35M – celebrating a voyage through half a century.

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    2010s
    • Princess Today

      Today, Princess is recognised as one of the world’s leading boatbuilders, with a reputation for design, engineering and manufacturing excellence. Every yacht we build represents a fusion of cutting-edge technology with traditional craftsmanship – and, of course, exceptional attention to detail.

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    Today

Get in touch

If you’d like to find out about upcoming boat shows and events, or discover more about the Princess range, please contact a Princess distributor.

Building for a better future

As a company that depends on the ocean, sustainability is incredibly important to us. That’s why we offer more responsible ways of yachting, from hybrid technology to the option of eco-friendly materials and energy-saving technologies.

We also partner with like-minded organisations as part of our ongoing commitment to the environment.

  • Marine Conservation Society

    We work with the Marine Conservation Society to protect and sustain marine environments for future generations. This includes raising money for essential conservation work, driving awareness among our customers of the importance of protecting the oceans, only serving sustainably caught seafood and banning single-use plastics at our events. Princess is currently the custodian of the Eddystone reef near our home in Plymouth. We also work with MCS on several other projects, including eco-mooring to protect seagrass beds, and turtle tagging in Turks and Caicos.

  • MarineShift360

    We collaborate with MarineShift360 to analyse our manufacturing process and identify beneficial, sustainable techniques to implement. In 2010, we became the first major European boatbuilder to be awarded ISO 14001 in recognition of our achievements in reducing our environmental impact. We are also breaking new ground in large-scale resin infusion technology, a closed moulded process which almost completely eliminates styrene emissions in the workplace and the local environment.

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