The Aurora

Princess Yachts are pleased to be participating in The Aurora, Scandinavia's premier car and lifestyle event, which takes place from Friday 27th to Sunday 29th June 2025. 

The event will feature an exclusive showcase of classic and hypercars alongside expert talks, top lifestyle brands, live music and gourmet dining, all taking place in Norrviken Gardens in the picturesque coastal town of Båstad. 

At the Princess display you will have the opportunity to immerse yourself in an exceptional standard of craftmanship, from the state-of-the-art engineering to meticulously designed bespoke furniture, all hand-crafted in our brand home of Plymouth and discover the range of Princess luxury motor yachts and sports yachts. 

We look forward to welcoming you to The Aurora.