26 January 2012

A Very Fitting Launch for Princess Yachts in Mexico

Guests invited to the launch of Princess Yachts Mexico were treated to some very British hospitality as the evening was held at the official Residence of the British Ambassador to Mexico, Mrs Judith Macgregor, and was a suitably sophisticated and stylish affair.

Princess Yachts Mexico is established by the owners of Aerolineas Ejecutivas, market leaders in the private aviation sector, together with Henning Price, a former diplomat to Mexico and an experienced yachtsman.  With 43 years’ experience of marketing and servicing private jets and helicopters in Mexico, Aerolineas Ejecutivas has created a strong network of loyal clients and partners and is confident the Princess brand will become a major force in the territory.  “We are delighted to be representing such a huge international brand as Princess in Mexico” said Aerolineas Ejecutivas’ Chairman, Arturo Ortega.  “Strong innovation, exceptional designs, and impeccable quality have placed them at the very forefront of the world motor yacht market and we are extremely confident this will also be the case for Mexico too”.

In attendance for the British builder were Managing Director Chris Gates, Sales Director Will green and Alister Brunskill, International Sales Manager for the Americas.  “It was a wonderful evening and a very fitting start for our new distributor here in Mexico” said Chris Gates.  “This is a very important market for us, one in which we see tremendous opportunity and so getting the right partner to help us realise that is of course extremely important.  Aerolinas Ejecutivas’ experience of the market, their professionalism, passion and dedication for customer service makes them the perfect choice”.

Princess will be displaying 8 boats at the forth coming Miami International Boat Show this month including the 85 and 72 Motor Yachts, V72, V62 and V52 sports yachts and the Princess 64, 60 and 42 flybridge models.